Email is one of the most important communication channels used by businesses today, and it's essential for data providers to maintain accurate email addresses for their customers. However, with so many invalid or outdated email addresses floating around, it can be challenging for data providers to ensure the quality of the data they're selling. This is where email validation APIs come in handy.
Read on to find out how an email validation API can help you keep your customers’ data clean.
What is an email validation API and how does it work?
Email validation APIs are powerful tools that can help data providers maintain the quality of the email addresses they sell.
By using an API, you can identify invalid or outdated email addresses and remove them from your databases. This ensures that your clients are only getting high-quality, accurate data.
The benefits of using an email validation API for data providers
Identify email addresses that have moved
With email validation APIs, you can identify email addresses that are associated with particular companies. This can help to keep your databases up-to-date and ensure that your customers have the most accurate information about the people they're targeting.
If an email address moves from good to bad in an API, it’s an indication that a person has moved. This means that the email address should be removed and you can focus your research on the person who has replaced them in their role at that company, and in finding where that person has moved to. The email validation result can therefore be a notification of wider changes in your dataset.
Improved quality of data
An email validation API can help you improve the accuracy of your data by verifying that email addresses are valid and correctly formatted. This leads to better quality data and more reliable results for your clients.
Improved customer satisfaction
You can achieve higher customer satisfaction by using an email validation API to ensure that the email data you are providing to your customers is accurate, up-to-date, and verified.
When you provide email data that has been checked using an email validation API, it is more likely to be delivered to your customers’ intended recipient's inbox. This can improve the overall email deliverability rate and reduce bounce rate. Not only does this lead to improved customer satisfaction, but it also increases your reputation as a data provider as it elevates your customers’ level of trust in your services.
Compliance with data privacy regulations
An email validation API can help data brokers comply with data privacy regulations in several ways:
Data accuracy: Data privacy regulations such as GDPR and CCPA (the California Consumer Privacy Act) require companies to ensure the accuracy and completeness of personal data. An email validation API can help to ensure that the email addresses in your database are accurate and up-to-date, reducing the likelihood of data breaches or other data privacy violations.
Data retention: Data privacy regulations such as GDPR require companies to retain personal data only for as long as necessary. By using an email validation API to remove invalid or inactive email addresses from your database, you can reduce the amount of data you are storing and ensure compliance with data retention requirements.
Protection of personal data: Data privacy regulations such as GDPR require companies to protect personal data from unauthorised access, use, or disclosure. An email validation API can help to make sure that your email data is protected by verifying the accuracy and legitimacy of email addresses.
Cost and time savings
One of the biggest benefits of email validation APIs is that they save time and money. Instead of manually validating email addresses, data providers can simply use an API to do it for them. This frees up their time to focus on other tasks and ensures that their data is always accurate and up-to-date.
As well as saving you time, using an API can also help you to keep costs down, too. Dealing with incorrect data can be costly, but an email validation API can help you to avoid these expenses by ensuring that you only purchase high-quality email lists, resulting in a higher return on investment.
How to find the best email validation API for your business
Finding the right email validation API for a data provider's business is crucial to ensure the quality and accuracy of their email address data. There are many email validation APIs available on the market, and choosing the right one can be a daunting task. Data providers should consider factors such as accuracy, speed, pricing, and customer support when selecting an API.
It's also essential to look for an API that can handle large volumes of data and has the ability to integrate with the data provider's existing systems. By choosing the right email validation API, data providers can ensure that their clients have access to high-quality email address data, which can ultimately help them grow their business.
Our MORE API is a tool that validates email addresses in real-time and provides detailed information about the email address, such as whether it is valid, active, and safe to use. Sign up for a free trial to find out more.
Top tips for data providers on using email validation APIs effectively
Integrate the API into existing systems
To get the most out of an email validation API, data providers should integrate it into their existing systems and data pipelines. This will allow them to automate the validation process and ensure that their databases are always up-to-date.
Use the API regularly
It's essential to use the email validation API regularly to maintain the quality of the data. Data providers should consider setting up a schedule for validation to ensure that their databases are regularly updated.
Validate email addresses in real-time
Real-time email validation is an effective way to catch invalid or outdated email addresses at the point of capture. Data providers should choose an API that offers real-time validation to ensure that their databases only contain accurate and up-to-date email addresses.
Stay up-to-date with API updates
Email validation APIs are continually evolving, and data providers should stay up-to-date with API updates to ensure that they are using the latest features and functionality.
By following these tips, data providers can ensure that they are using email validation APIs effectively to maintain the quality of their email address data. This can ultimately help them provide their clients with the most accurate and up-to-date data possible and stay ahead of the competition.
About Email Hippo's API solution
Our API solution, MORE, provides a fast, simple and secure way to validate email addresses in real time.
MORE can be used on sign-up forms, marketing platforms and CRMs when you need to validate an email address quickly and accurately.
MORE performs a comprehensive check on every email address entered into the system, helping you make informed and automated decisions about the quality and trustworthiness of your email address data.
We also offer flexible pricing models to suit your business, whether that’s a subscription, quota purchase or on an actual usage model basis.