What are the Best Data Cleansing Trends for 2023?


As you crunch through data and plan for the future of your business, it’s important to stay ahead of the curve when it comes to data cleansing trends. Outdated tech won’t offer you any stability or staying power in 2023 - instead, you'll need fresh solutions that can keep up with what customers demand. But how do you decide which trends are worth investing in? 

Data cleansing is an essential step in the data preparation process that involves identifying and correcting errors, inconsistencies, and inaccuracies in data to improve data quality. Over the last few years, data cleansing has become increasingly important as more organisations rely on data-driven decision-making and face the challenge of dealing with large and complex datasets.

One trend in the data cleansing space that has been ongoing over the last quarter is the increasing use of automated data cleansing tools and techniques. Advances in artificial intelligence (AI) and machine learning (ML) have led to the development of more sophisticated data cleansing algorithms that can automatically detect and correct errors and inconsistencies in data. These tools can save time and reduce errors compared to manual data cleansing processes.

Whether you're a veteran at data cleansing or new to the job, this article will introduce the top five data cleansing trends for 2023 so that you feel better informed about where your efforts should be placed.

Automation and machine learning: Leverage these tools to optimise data cleansing processes

Automation and machine learning are two powerful tools that can be leveraged to improve and optimise data cleansing processes. Integrating these tools into the process provides various benefits: it saves time and money, reduces errors, increases accuracy, and optimises workflows. 

With Machine learning models built to segregate relevant data from redundant values, algorithms can assess incoming data in real time and identify which pieces require an action or review. Automation tools simplify the manual effort required to refine data by automating laborious tasks such as removing irrelevant information. In short, automation and machine learning provide businesses the ability to identify trends quickly, stay agile in their approach for scale-up operations and make intelligent decisions about processing customer data.

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Use of APIs: Utilise APIs to link datasets from multiple sources

APIs are an incredibly useful tool for working with data. By utilising APIs, we can quickly and easily link datasets from multiple sources, allowing us to build a comprehensive picture of whatever data we are working with. 

This invaluable information makes it possible to create powerful insights and innovative solutions to challenging problems. As those in the tech world know, an API's ability to allow applications to communicate with one another is a game-changer, making tasks that used to be quite difficult now much easier when done correctly.

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Data Integration: Integrate data from multiple sources for a better understanding of customer needs and preferences

Data integration is a powerful tool for businesses that want to gain an understanding of their customers' needs and preferences. By collecting data from various sources, such as website analytics, surveys, and customer feedback, companies can develop a more complete understanding of what the customers want, allowing them to provide improved services and products. 

Through the combination of different resources, it's possible to create an accurate picture of customer sentiment and behaviour that can be used in order to give customers the best experience possible. With data integration, businesses that understand their customers are well on their way to success.

Outlier detection: Identify outliers in order to improve the overall accuracy of your data

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Outlier detection is a critical and important process for data analysis. Any set of data may have unusual patterns that can affect results and lead to incorrect conclusions or errors. By identifying outliers before analysis begins, the opportunities for inaccurate insights or results can be decreased. 

Outlier detection works by looking for observations that are much higher or lower than surrounding data points and is essential to understanding overall trends. This process of outlier detection helps improve the accuracy of all your data, allowing you to build reliable models and draw meaningful conclusions based on the collected information.

Data analysis: Leveraging advanced analytics techniques to gain deeper insights from your data

With the increasingly competitive world we live in, it's becoming more and more important to make data-driven decisions. That's where advanced analytics comes in. 

One method of data analysis is the clustering technique. Clustering is a technique in data analysis that involves grouping a set of objects in such a way that objects in the same group (called a cluster) are more similar to each other than to those in other groups (clusters).

The goal of clustering is to find natural groupings or patterns in the data, without any prior knowledge of the groupings. This can help in discovering hidden structures or relationships in the data, which can be useful in various applications such as customer segmentation, image analysis, and anomaly detection.

Clustering algorithms typically use some distance or similarity measure to evaluate the similarity between objects in the dataset, and then group the objects based on their similarities. There are several types of clustering algorithms, including hierarchical clustering, K-means clustering, and density-based clustering, among others. Each algorithm has its strengths and weaknesses and is suited to different types of data and applications.

Another way to analyse data is through decision trees. These are a type of supervised learning algorithm used in data analysis to solve classification and regression problems. They are a graphical representation of all possible solutions to a problem based on a given set of conditions.

In a decision tree, the root node represents the entire dataset, and the tree is split into different branches based on the attributes or features of the data. At each branch, a decision is made based on a condition, and the data is divided into two or more subsets, each subset corresponding to a specific outcome of the decision.

The process of building a decision tree involves selecting the best attributes to split the data into subsets based on their ability to improve the accuracy of the classification or regression model. This is typically done using measures such as information gain, gain ratio, or Gini index.

Once the decision tree is constructed, it can be used to make predictions by following the branches of the tree from the root node to a leaf node, which corresponds to a specific classification or regression outcome. Decision trees are easy to interpret and visualise, making them useful in understanding the underlying patterns and relationships in the data. They are also relatively fast and efficient, especially for small to medium-sized datasets.

By using techniques like clustering and decision trees, you can gain valuable insights from your data that can give you a competitive edge. Not only does this allow for deeper analysis of trends, but it helps you build better predictions on customer behaviour and what actions to take. 

In addition, modern platforms make these analytics easier than ever to implement - meaning that any business can quickly act on their data insights and put them into practice. 

Data visualisation: Improve accessibility to data by utilising visualisation tools

Data visualisation is a powerful tool for understanding complex patterns in data. By breaking down information into visual elements such as charts and graphs, data can be transformed from intimidating numbers and figures into a clear, intuitive presentation of different trends. This makes the data easier to interpret and process, a great aid for decision-making and problem-solving activities across a variety of industries and fields. 

Visualising large amounts of data also helps find correlations between various data points that provide insights into key issues quickly and easily without needing advanced mathematics or intricate calculations. 

With the right graphical representation of your datasets, even complex patterns will become more accessible to everyone regardless of technical expertise.

Conclusion: which data cleansing trends should data providers by utilising in 2023?


In conclusion, data cleansing is an important process that needs to be optimised through the leverage of automation and machine learning tools. 

APIs can help you link datasets from multiple sources, while data integration allows organisations to get a more comprehensive understanding of their customer preferences and needs. Outliers need to be identified and filtered out for better accuracy purposes; advanced analytics techniques can give organisations deeper insights into the data. 

Lastly, data visualisations make it easier for individuals to access the data, heightening its comprehension and making it easier to identify patterns and trends within the datasets. Data cleansing is instrumental in gathering meaningful information from these large databases and presenting it in an efficient manner. 

Organisations should thoroughly consider all variables involved in order to realise maximum revenues from these processes.

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Written by: Lisa

Wednesday, 5 April 2023