If you thought that sending email campaigns was going to be easy, think again. There are many technical barriers to overcome to achieve not only good delivery rates but to also stay on the right side of your ESP.
Make a start on increasing your businesses email delivery rates by getting clued up on some of the technical mumbo-jumbo used in the industry.
The email system is incredibly simple at a conceptual level. So why is it do difficult to get emails delivered?
Read on to find out more.